All web design companies design, engage and market for users. Users can be members of a group that are termed as people. It may also be a blanket term that refers to different types of people. In the social networking and social media marketing sphere, users are known as people who use the computers to communicate with other humans. People in the social networking sphere have a lot of work as you need to recognize these groups of people in a society and then determine as to whether they would like to be associated with people like them.
A social networker needs to be conversation oriented and you need to engage with people in smart and calculated ways that are not destructive. Social networkers are quiet open minded and they do not restrict themselves from any social group. The main source of bread and butter for e-commerce websites are customers rather than users. As an owner of a web designing company you need to be caring and keep improving your site so as to increase the level of customer satisfaction.
There are some search engine markets who think that their target user is not Google or Bing. But SEO's get the opportunity to explore and market to those people who search for different websites. It is important for you to know and understand why, how, where, when and what people search for as it may prove quiet helpful for you. Your performance improves to a great extent when you understand as to who searches online. When you get to know as to how people use different kinds of technology and why they use it then you will be in a better position to market and design e-commerce websites for them.
You need to be considerate about the requirements of the users as in today's completive business environment there are a lot of software applications who completely ignore the business, functional and user requirements. They do not do the necessary research in advance and the actual testing with the users is done at that time when the content goes live.
Those companies who do regular user research before they design any software or web development applications save a lot of money. Usually the programmers, marketers and site designers believe that they know exactly what the user requires from them. So it may prove to be a serious risk to exclude any user simply on the basis of assumption.
A lot of users are resistant to technology and they are not under any pressure to buy any electronic gadgets. These people can be slow in their level of up-gradation and they being users are making choices and not asking for opinions. But we as developers can certainly ask for opinions and we need to empathize with our visitors.
We need to think what exactly is the goal of our websites is to gather information, providing great customers service or to find new ways to listen to the customers? So do we actually listen to the customers or appreciate the members and guests by accepting them the way they are? Sites like blogs, conversation sites and forums contain users who have personalities and feelings. So any kind of sarcasm, bullying, polarizing would take the user away from your website.
Technology is basically the creation of the extension of our own personalities. We separate ourselves on the basis of culture, likes, gender, age etc. As everyone is different so everyone cannot be pleased with the same thing. That is what makes us unique so as users it is important that we support the web design company or websites who not only want us with them but who also want to retain us.