Product Listing Ads (PLAs) – whether desktop or mobile – have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a richer, more intuitive search experience.
What worked in the past doesn’t work anymore. Join us in a forward-looking discussion of new Google Shopping strategies and tactics that will help you capture new customers, improve your brand relevance, and maximize your approach to online retail.
Register today for ““The Future is Now: Ramp up your Google Shopping ROI”” produced by Digital Marketing Depot and sponsored by Crealytics.
ABOUT THE AUTHOR
Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech.Source: - http://marketingland.com/future-now-ramp-google-shopping-roi-208228.