We have all heard of seasonal sales and seasonal unemployment, but what about seasonal SEO? Is that even a thing? How can it affect your website traffic? We often think about Christmas and Halloween as times to stock up on holiday spirit, and hope that customers will parade in through the doors. According to NRF winter holidays have accounted for more than $658 billion in 2016. If you are thinking right now, “where did all that dough go?”, then you are on the wrong side of Internet and SEO.
What does winter holiday remind us of? Cyber Monday, Black Friday and of course, Christmas shopping. This is the perfect time for online retailers to be merry, since people go bonkers buying stuff online. From tissue paper to Tissot watches, everything sells if they are pushed in the right direction. Your potential buyer just has to see you in order to buy from you. It is that simple. After this comes Valentine’s Day, Mother’s Day and Back-to School where buyers rush toward another section of eCommerce. According to NYC SEO Authority, it is all about giving your website visibility and your target audience a blatant hint.
If you have missed all these glorious opportunities, do not be glum. Summer is just another season to be merry. Most online shoppers love to stay trendy and summer is just another excuse to fill their closets with accessories and garments designed for summer 2017. Even wedding seasons affect the mood and trends of shoppers dramatically.
Since there are quite a few factors that can determine how your website is going to perform, let us do some digging to find out the next season of opportunity for your Web store:
Tools to identify the shopping trends:
Google Trends: This is a prime tool that almost any user can employ to determine the changes in shopping behavior of your target customer. You can use Google Trends to see the search interest of your target shoppers over any time duration of your choice. From Pumpkin Spice falls to Watermelon summers, this tool can identify all the trends of the year. You will be able to see what people are searching for and what they are shopping for, each year.
Google Keyword Planner: For the best SEO game, you need to check this one out. Seasonal SEO remains untouchable without this prime tool from Google that enables you to identify high-level trends. You can enter a few keywords or search-terms and GKP will immediately suggest related terms, the amount of search interest per term and the increase and decrease in search interest. Although this is a very general way of measurement of competition, GKP is ideal for SMBs who are new on the Web.
Google Search Console: This will help you identify all seasonal popularities that are specific for your website. This is first-hand Google data that is great to kick-start your year for analytics. The report usually contains complete information about clicks, positions, devices and impressions made over the last 90 days. It will also include your ranking performance and you can surely compare the given data to your competitor websites. You can link the Google Search Console account to your Google Analytics account for a complete view of your website performance and an evaluation of your SEO opportunities.
SEMrush and BrightEdge: The best way to identify your SEO opportunities comes from observing your competition. You can review your competitor performance by using tools in the league of SEMrush and BrightEdge. You can search with terms like “spring” or “Christmas” and see the competitors who are performing well. These tools can help you identify where your competitors have gained a strong SEO presence and where you are missing out on marketing. You can check out the specific keywords and queries your competitors are ranking for before you set out to review your SEO strategies. You can morph your content in the light of your competition to fare better for the same keywords and search terms.
Online marketing is a cutthroat domain. Seasonal SEO is a wonderful opportunity for most upcoming businesses to make a dent in the impenetrable market. While throughout the year, you may struggle to keep your website up and running, Christmas, New Years, Valentine’s Day and Mother’s Day are definitely your reason to be merry. You can use these tools to identify your strong suits and your weaknesses in the seasonal SEO game before the next festive season hits the markets.Source: - http://www.sitepronews.com/2017/04/03/seasonal-seo-can-work-for-you-all-year/