“In 2020… There will be a widespread belief that the World Wide Web is less important and useful than in the past and apps are the dominant factor in people’s lives.”
– Pew Research Center
As the digital world continues to become faster and more interconnected, it is forcing humanity to do the same.
People’s constant accessibility essentially means that no business owner is really ever “off the clock” anymore. Whether it is Monday morning or Saturday evening, leaders will ultimately need to put out fires and maintain social engagement.
Since individuals cannot always be glued to their laptops or desktops, mobile technology becomes the on-the-go solution.
Now that content ideation, creation, and publication has essentially become a 24-hour gig, content marketers need to have an arsenal of awesome applications to help them fuel their creativity and complete common functions while on the move.
If you are constantly out and about but need to sustain your content marketing activities, here are six mobile apps to keep the materials flowing.
CoSchedule is an extremely popular social media and editorial calendar, specifically designed for bloggers, marketers and entrepreneurs.
A simple drag-and-drop interface allows users to organize and schedule all social media and blog posts quickly and easily.
The company’s mobile application is a slimmed down version of the desktop rendition that enables on-the-go professionals to keep their Instagram feeds up-to-date no matter where they are.
This is particularly important when you consider that Instagram is the most engaging social platform of the lot; and engagement is one of the most important social metrics.
This mobile-minded tool ensures that you will never have to copy and paste a status update, allows for new posts to be scheduled and includes a calendar timeline that enables users to compile stats and review previous messages, along with other vital functions.
Additionally, CoSchedule’s mobile app provides notifications to publish your pre-scheduled content so that you will never miss an update again.
Flipboard is an essential application for content marketers because a good portion of materials posted to social media is curated.
This app boasts an intuitive interface that allows users to customize the types of content they wish to surface, making it quite simple to find relevant, authoritative content to share with their audiences.
When users come across materials that they wish to share, they can easily save, categorize and recall the content.
Aesthetically, Flipboard is an eye-pleasing alternative to RSS feed readers because the app presents content in a way that is reminiscent of flipping through a gorgeously designed magazine that contains articles, videos, and social content.
Users will find that many extremely respectable outlets such as Business Insider, Vogue, and The New York Times all feature content within the application, making it a stellar resource for aggregation.
Through conducting research, posting to social media, or just browsing the Web, business owners and marketers will ultimately stumble upon intriguing content that they wish to read, but simply don’t have the time to do so.
In those moments, there’s Pocket.
Pocket is an incredible mobile application for content aggregation and research material collection.
When users come across articles, blogs, videos, or other types of content they wish to view later, just save it to Pocket and view it on at any time on any device.
Using this app ensures that compelling content is never lost.
4. The Hemmingway Editor
This tool isn’t actually a mobile application, but this “app” is essential for every content marketer who seeks to create compelling and concise content (which should be everyone). If materials are too long or confusing, readers will abandon the page.
The Hemmingway Editor eliminates overly complex and convoluted content by implementing a grading system based on the content’s number of adverbs, hard to read sentences, use of passive voice, and other content weak points.
The app will also make recommendations on the areas it deems unworthy so as to not leave the user high and dry.
No matter if users are writing on their laptops or your Smartphones, this tool is vital for succinct materials.
Interactive content is quickly becoming an Internet staple. From quizzes to contests, live video chats, and everything in-between, reciprocal content is catching fire.
A 2016 study by the Content Marketing Institute found that 81 percent of respondents found interactive content to be more engaging than its static counterpart; surprise, surprise.
Interactive content is also a stellar tool for differentiating one’s brand and not producing just another blog post.
That’s where ThingLink becomes a mobile life-saver.
The ThingLink application allows for users to create clickable images, annotated with multiple notes, links, other images, and even YouTube videos.
This app is a great resource for infusing images with added entertainment value that can then be published on social media or embedded in blog content.
This is a good one for marketers and business owners to add to their tool bag because interactive content will only continue to grow in prominence.
This is likely to be the most unique tool on the list, and my personal favorite.
Headspace is an application which uses proven meditative techniques, allowing users to become less stressed and more peaceful while helping to boost creativity; both quality and quantity.
Headspace uses straightforward, guided and non-guided meditations to calm down busy users, re-center them, and create a more productive mindset.
This tool works wonders for frantic and scattered minds that can’t seem to focus or find a productive, soul-connected direction.
There are a variety of different meditations and lengths to choose from, ensuring that there is something for everyone.
With more than 8.5 million users including notable names such as Richard Branson and Arianna Huffington, Headspace provides true value and serenity throughout the workday.
These mobile tools will ensure that business owners always have an array of allies to choose from when traveling or just keeping up with the flow of life. Be sure to download these today to maintain productivity and keep audiences happy and entertained.
What are your favorite content marketing apps?
Source: - http://www.sitepronews.com/2017/04/18/6-content-marketing-apps-for-the-nomadic-marketer/